Australia -International: Eastern Extension.
Transmission form: IAX-TO-1

General characteristics:

Heading and notes: No form number.
THE EASTERN EXTENSION ... heading and a reference to Cable & Wireless below.
Message area: 11 lines.
Reverse side: Australian branch addresses
(see below).
Colours (text & form): Black on cream.
Size of form overall: 210 × 259 mm.
Distinctive characteristics of this form:

Printed in September 1937.

Sample form dated 17th June 1938 used to demonstrate how supportive messages might be transmitted to Australians competing internationally.

Stan McCabe was the example written on the form. He was the Vice-Captain of the Australian Cricket team under Don Bradman.

Australia had finished the First Test of the 1938 Tour at Trent Bridge, Nottingham on 14th June and McCabe had scored 232 in the first innings in 235 minutes.


Reverse side Reverse side of the above transmission form.

The addresses of the four Australian Offices of the Eastern Extension Company are listed with their telephone numbers.

IAX-TO-1 letter The forerunner of the HEROGRAM!!!

A self explanatory letter advertising the use of telegrams (through Eastern) to send supportive messages to Australians competing internationally.

Details of use and rarity.

Schedule number Earliest recorded date Rarity rating
IAX-TO-1 None Sample marked 17 June 1938 but no genuine examples recorded. RRRR