AB-DO-7

Australia - Brown years: 1923-1939.
Ordinary rate delivery form: AB-DO-7.

General characteristics:

Heading and notes:	Form numbers T. G. 42. Heading is RECEIVED TELEGRAM and is only one section. Advertising box top left has a single thin outline.
Message area:	Blank - occupies about 70% of the form.
Reverse side:	Advertisements - 3 on earlier issues, 1 on later.
Colours (text & form):	Blue on cream but reverse is orange on the 1939 form.
Size of form overall:	123 × 213.
Size of datestamp box:	28 × 46 mm.

Distinctive characteristics of the form:

forms with number T.G. 42B in the top left corner
are shown on another page (Form AB-DO-7B);
has an advertising box in the top left corner;
entry under the advertising box in the heading is "Station from";
See the overview of advertising on telegram stationery elsewhere.

These type 7 forms were first printed in June 1929.
The forms with the type 7B format have the same design
but they were intended for use as rolls on teletype machines.
They were printed from April 1933.

The main distinctions amongst the three formats for the type 7 forms are:

Format number	Outline for box.	Advertisment at top left	Date stamp box
7A	Single line	Telegraph! ... in 2 full lines followed by "The Information ..." in the same font.	Just the top line.
7C	Double line	Telegraph! ... in 2 full lines followed by "The Information ..." in a smaller font.	Top and left line with 3 dotted lines inside box.
7D	Double line	For Quick Service ... in 3 lines followed by "The Information ..." in a smaller font.	Top and left line with 3 dotted lines inside box.

AB-DO-7A.

Printed in June 1929.

Double form with text in code (see Codes in Telegrams).

Characteristics:

two sentences in advertising box begin "TELEGRAPH! ...";
no box for the date stamp;
three advertisements on the reverse are in blue with only the middle one having a boxed frame.

AB-DO-7A (reverse).

Reverse side of the above form has three advertisements - only one of which is boxed.

AB-DO-7C.
Printed in March 1930.

Characteristics:

Date stamp box now included and it has 3 sides
3/1930 printing only.

AB-DO-7C (reverse side).

Characteristics:

Reverse side of the above form has three advertisements - only one of which is boxed.
All three advertisements are different from those on the 1929 form 7A.

AB-DO-7D.
Printed in March 1930.

Characteristics:

advertisement in box has been changed
to begin with "FOR QUICK SERVICE ...";
other characteristics are the same as for DO-7C - including the same schedule number.

AB-DO-7D (reverse).

The reverse side of the above telegram format with the advertisement starting with
"FOR QUICK SERVICE ...".

Two of the three advertisements have been changed to different themes:

The presentation format - with the central advertisement being the only one boxed - is the same.

Characteristics:

The TELEGRAPH SERVICE advertisement has been changed to the PHONOGRAM.

the AIR MAIL advertisemwent has been changed to REGISTERED POST.

Details of use and rarity.

Form sub-number	Schedule number	Earliest recorded date	Rarity rating
DO-7A	Sch. C425. - 6/1929.	5 January 1933 at CTO Melbourne.	C
DO-7C	Sch. C542. 3/1930.	24 March 1931 at CTO Melbourne.	C
DO-7D	Sch. C542. 3/1930.	9 June 1934 at Wagga Wagga.	NC

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Previous ordinary rate delivery form (AB-DO-6).
Type B ordinary rate delivery form (AB-DO-7B).
Next ordinary rate delivery form (AB-DO-8).
Overview page for the Australian ordinary rate delivery forms.