Australia - 1918-1988.
Advertising postal services and improving their effectiveness.

Many types of telegraph stationery carried advertisements aimed at improving the effectiveness - especially for individual customers - of the postal service.
The themes can be grouped as follows:

  1. Multiple suggestions for addressing correspondence.
  2. Using a RETURN ADDRESS on mail.
  3. Post mail early.
  4. Air Mail.
  5. Registered Post.
  6. Stamp Booklets.
  7. Express Messenger Facility.


1. Multiple suggestions for addressing correspondence.
THE PROMPT DELIVERY OF YOUR CORRESPONDENCE ......

Used as the third of three advertisements on the reverse side of
AB-DU-6A.

Printed June 1929 and used 4 April 1931.

Also used on:

  1. AB-TO-5A;
  2. AB-DO-6A and DO-6B;
  3. AB-DO-7A; and AB-DO-7Ba;
THE PROMPT DELIVERY OF YOUR CORRESPONDENCE ......

Used as the third of three advertisements on the reverse side of
AB-DO-7Ba.

Printed in August 1933 and used at CTO Melbourne on 13 April 1934.

Also used on:

  1. AB-TO-5A;
  2. AB-DO-6A and DO-6B;
  3. AB-DO-7A; and AB-DO-7Ba;
ASSIST THE POST OFFICE ...

Used as the 3rd of three advertisements on the reverse side of ordinary rate delivery form
AB-DO-6B used at Chiltern, Victoria.

Printed in October 1929 and used on 15 May 1930.
POSTAL PRECEPTS

Used on the reverse side of an unused ordinary rate transmission form AB-TO-8A printed in November 1937.

Note that this format uses numerals for each of the five dot points as opposed to the forllowing format intriduced 2 years later which used the letters for ALWAYS.
POSTAL PRECEPTS

Used on the reverse side of ordinary rate delivery form
AB-DO-8H used at CTO Melbourne Victoria.

Printed in November 1939 and used from about 21 October 1939.

Showing Type 3B of the Hermes logo in an orange elliptical frame with no shading behind the image - see elsewhere for details of this image on telegrams.


2. Using a RETURN ADDRESS on mail.
REQUEST FOR RETURN DELIVERY ...

Used as the lower advertisement on the reverse side of urgent delivery envelope AB-EU-3.
Used at Glen Iris, Victoria on 4 April 1931,


3. Post mail early.
... POST YOUR MAIL EARLY ...

Used as the lower advertisement on the reverse side of ordinary rate delivery envelope AW-EO-14G.
Unused.

Printed in March 1957.


4. Use of Air Mail.
AIR MAIL EXPEDITES DELIVERY ...

Used as the 3rd of three advertisements on the reverse side of ordinary rate delivery form
AB-DO-7C used at CTO Melbourne.

Printed in March 1930 and used on 24 March 1931.


5. Registered Post.
Registered Post

Used as the 3rd of three advertisements on the reverse side of ordinary rate delivery form
AB-DO-7B used at CTO Melbourne.

Printed in April 1933 and used on 1 January 1934.
Registered Post

Used as the 3rd of three advertisements on the reverse side of ordinary rate delivery form
AB-DO-8B.

Printed in March 1931 and used on 5 Sep[tember 1931.

SECURITY AT SMALL COST ... REGISTRATION ...

Used on the reverse side of ordinary rate delivery form AB-DO-8H

Printed in October 1939.

REGISTRATION!

Used as the top advertisement on the reverse side of ordinary rate delivery form AB-DO-9A.

Printed in early 1942 and that shown was used on 23 September 1942 at Elizabeth St TO, Melbourne.
REGISTRATION!

Used as the top advertisement on the rectangular flap on the reverse side of ordinary rate delivery form AB-EU-4C.

Probably printed in the early years following WW2.
Registration and Security advertisements on the reverse side of October 1935 transmission form AB-TO-8A


6. Stamp Booklets.
Buy Stamp Booklets.

Used as the lower of two advertisements on the reverse side of ordinary rate delivery envelope
AB-EO-3C used for a Eastern Cable delivered in South Henly.
19 May 1933.


7. Express Messenger Facility.
Post Office Express Messenger Facility.

Used as the top of two advertisements on the reverse side of ordinary rate delivery form
AB-DO-8B used at Elizabeth Street.

Printed in April 1933 and used on 9 February 1939.
See also the special dockets for this service included elsewhere.