Australia: 1917-1988.
Slogan date stamps used at N.S.W. Post Offices.


17 New South Wales Post Offices - in addition to the Sydney G.P.O. - each used at least one TELEGRAM/TELEGRAPH slogan cancellation. The allocation of slogans to so many Post Offices in the one State was significantly greater than to other States. The NSW Post Offices receiving these advertising slogans are:

Albury

Armidale

Ashfield

Bondi Junction

Burwood

Chatswood

Dubbo

Homebush

Lismore

Manly

Marrickville

Newcastle

Newtown

North Sydney

Parramatta

Redfern

Wollongong

 

The use of slogans at these 17 Offices is described below.

Postcodes were introduced throughout Australia in 1967. Hence dies for slogans made after that date would incorporate the postcode.

Albury.

The only Telegram slogan used at Albury was SEND A TELEGRAM. It was used in late 1938.

Datestamp: Circle.

(diameter: 22 mm).

Base inscription: N.S.W. AUST.

Characteristics:
Die 3A: narrow A starts at the right side of E below and finishes at the right side of G.

Only recorded date of this format:
28 July1938.

Number in the Census: 1.

Albury SaT28 July 1938.

Armidale.

The only slogan used at Armidale was SEND A TELEGRAM. It was used in 1939.

Datestamp: Circle (diameter: 22 mm).

Base inscription: N.S.W. AUST.

Characteristics:
Die 3A: narrow A starts at the right side of E below and finishes at the right side of G.

Only recorded date of this format:
12 September 1939.

Number in the Census: 1.

Armidale SaT
12 September 1939.

Ashfield.

Two Telegram slogan cancellations are recorded as having been used at Ashfield:

  1. HAPPY THOUGHTS: CHRISTMAS AND NEW YEAR GREETINGS BY TELEGRAM;
  2. TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE.
Happy Thoughts ...

Datestamp: Circle.

Base inscription: N.S.W.

Characteristics:
Die 1A: the 4th line is indented.
Has ! after THOUGHTS.

Only recorded date of this format:
21 December 1940.

Number in the Census: 1.

Happt Thoughts
21 December 1940.
Telegrams: Speedy ...

Datestamp: Circle.

Base inscription: N.S.W.

Characteristics:
Die 1: 1st E of TELEGRAMS is located above both R(eliable) and E(ffective).

Only recorded date of this format:
21 January 1941.

Number in the Census: 1.

Ash Speedy21 January 1941.
Telegrams: Speedy ...

Datestamp: Box.

Top inscription: ASHFIELD.

Base inscription: N.S.W. AUST/2131.

Characteristics:
Die 1: 1st E of TELEGRAMS is located above both R(eliable) and E(ffective).
PAID is vertically placed at each side of the box;

Only recorded date of this format:
1 December 1968 (an exceptionally late use and the latest date for this slogan).

Number in the Census: 1.

Ashfield 1969
1 December 1968.

The postcode is 2131 and the bases of the first three letters are just visible).

 

Bondi Junction.

The only Telegram slogan used at Bondi Junction was TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE. It was used in late 1939.

Datestamp: Box.

Top inscription:
BONDI JUNCTION/N.S.W.AUST.

Base inscription: PAID.

Characteristics:
Die 1: E, R and E are approximately aligned vertically.
No time of posting nor the amount pre-paid.

Only recorded date of this format:
11 August 1956.

Number in the Census: 1.

Bondi Speedy
11 August 1956.

Burwood.

The only Telegram slogan used at Burwood was TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE. It was used in late 1939.

Datestamp: Circle.

Top inscription: BURWOOD.

Base inscription: N.S.W. AUST.

Characteristics:
Die 1: E, R and E are approximately aligned vertically.

Only recorded date of this format:
21 January 1941.

Number in the Census: 1.

Burwood
21 January 1941.

 

Chatswood.

The only slogan used at Chatswood was TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE. It was used in 1941.

Datestamp: Circle.

Top inscription:
CHATSWOOD.

Base inscription: N.S.W.

Characteristics:
Die 1: E, R and E are approximately aligned vertically.

Earliest recorded date of this format:
20 January 1941.

Latest recorded date of this format:
7 May 1941.

Number in the Census: 1.

Censored
20 January 1941.
On a censored cover to 6th Division, Abroad and rerouted to Egypt.
Chatswood
7 May 1941.

 

Dubbo.

The only slogan used at Dubbo was TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE. It was used in 1941.

Datestamp: Circle.

Top inscription: DUBBO.

Base inscription: N.S.W. AUST.

Characteristics:
Die 1: E, R and E are approximately aligned vertically.

Only recorded date of this format:
15 May 1941.

Number in the Census: 1.

Dubbo
15 May 1941.

Homebush.

The only slogan used at Homebush was HAPPY THOUGHTS: .... It was used in 1941.

Datestamp:

Top inscription: .

Base inscription: .

Characteristics:

Only recorded date of this format:

Number in the Census: .

Reference in Wallen - no image available.

Lismore.

The only slogan used at Lismore was SEND A TELEGRAM. It was used in 1937.

Datestamp: Circle (22 mm diameter).

Top inscription: LISMORE.

Base inscription: N.S.W. AUST.

Characteristics:
Die 4B: A is above the G.

Only recorded date of this format:
25 September 1937.

Number in the Census: 1.

Lismore
25 September 1937.

Manly.

The only slogan used at Manly was SEND A TELEGRAM. It was used in late 1937.

Datestamp: Circle (22 mm diameter).

Top inscription: MANLY.

Base inscription: N.S.W. AUST.

Characteristics:
Die 4B: A is above the G.

Only recorded date of this format:
24 December 1937.

Number in the Census: 1.


Manly
24 December 1937.

Marrickville.

The only slogan used at Marrickville was SEND A TELEGRAM. It was used in late 1939.

Datestamp: Circle.

Top inscription: Marrickville.

Base inscription: N.S.W. AUST.

Characteristics:
Die 3A: A over EG starting about the middle of E.

Only recorded date of this format:
26 August 1939.

Number in the Census: 1.

Marrickville
26 August 1939.

Newcastle.

Four Telegram/Telegraph slogans were used at Newcastle:

  1. SEND A TELEGRAM - from the end of 1935 to 1937.
  2. TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE - used in late 1939.
  3. A TELEGRAPHIC CODE ADDRESS ... - used with both boxed and circle date stamps between May 1964 and January 1969.
  4. OVERLAND TELEGRAPH CENTENARY - August and September 1972.
SEND A TELEGRAM

Datestamp: Circle.

Top inscription: NEWCASTLE.

Base inscription: N.S.W.

Characteristics:
Die 1: A over EG (with A unusually leaning to the left).

Earliest recorded date of this format:
4 November 1935 (Occleshaw).

Earliest recorded date of this format:
24 April 1937.

Number in the Census: 6.

Newcastle SaT
TELEGRAMS: SPEEDY ...

Datestamp: Circle.

Top inscription: NEWCASTLE.

Base inscription: N.S.W. AUST.

Characteristics:
Die 3: R(el..) and E(ffective) are both indented.

Only recorded date of this format:
28 January 1941.

Number in the Census: 1.

Newcastle
28 January 1941.
A TELEGRAPHIC CODE ADDRESS ...

Datestamp: Box.

Top inscription: NEWCASTLE
(5 mm high).

Base inscription: N.S.W. AUST.
(4 mm high).

Characteristics:
Die 1: 1st line extends wider than the line below.

Earliest recorded date of this format:
3 May 1964.

Latest recorded date of this format:
10 June 1969.
There is a gap in Census dates for the Box die between May 1964 and September 1968.

Number in the Census: 1.

Newcastle Code
3 May 1964.

Datestamp: Box.

Top inscription: NEWCASTLE
(2 mm high).

Base inscription: N.S.W. AUST.
(2 mm high).

Characteristics:
Die 1: 1st line extends wider than the line below.

Earliest recorded date of this format:
3 September 1968.

Latest recorded date of this format:
10 January 1969.

Number in the Census: 1.

Sept 3 box
3 September 1969.
Datestamp: Circle.

Top inscription: NEWCASTLE.

Base inscription: N.S.W. AUST.

Characteristics:
Die 3: R(el..) and E(ffective) are both indented.

Earliest recorded date of this format:
28 June 1965.

Latest recorded date of this format:
30 June 1965.

Number in the Census: 2.

June 28 Circle
28 June 1965.

Overland Telegraph Line Centenary

Datestamp: Box.

Top inscription: NEWCASTLE.

Base inscription: N.S.W. 2300.

Characteristics:
Die 3: R(el..) and E(ffective) are both indented.

Earliest recorded date of this format:
22 August 1972.

Latest recorded date of this format:
1 September 1972.

Number in the Census: 4.

Overland

Newtown.

The only slogan used at Newtown was SEND A TELEGRAM. It was used in mid 1941.

Datestamp: Circle.

Top inscription: NEWTOWN.

Base inscription: N.S.W. AUST.

Characteristics:
Die 3A: A over EG starting from the right edge of the lower E.

Only recorded date of this format:
30 April 1941.

Number in the Census: 1.

Newtown
30 April 1941.

North Sydney.

Two slogans were used at North Sydney:

  1. SEND A TELEGRAM - used from 1936 to 1938.
  2. HAPPY THOUGHTS: ... - used at the end of 1941.
SEND A TELEGRAM.

Datestamp: Circle (22 mm diameter).

Top inscription: NORTH SYDNEY.

Base inscription: N.S.W.

Characteristics:
Die 2: A over EG starting midway across the lower E.

Earliest recorded date of this format:
22 December 1936.

Latest recorded date of this format:
30 December 1938.

Number in the Census: 1.

Nth Sydney
22 December 1936.

HAPPY THOUGHTS: ...

Datestamp: Circle (22 mm diameter).

Top inscription: NORTH SYDNEY.

Base inscription: N.S.W.

Characteristics:
Die 1: 1st line finishes with!
4th line is indented.

Only recorded date of this format:
29 December 1941.

Number in the Census: 1.

Nth Sydy HT
29 December 1941.

Parramatta.

The only slogan used at Parramatta was SEND A TELEGRAM. It was used in late 1941.

Datestamp: Box.

Top inscription: .

Base inscription: N.S.W. AUST.

Characteristics:
Die 1: A over EG.

Only recorded date of this format:
9 October 1941.

Number in the Census: 1.

Parramatta
9 October 1941.

Redfern.

Only one slogan was used at Redfern was HAPPY THOUGHTS... - used in 1969. There were two dies.

HAPPY THOUGHTS! ...

Datestamp: Box.

Top inscription: REDFERN/N.S.W.

Base inscription: PAID.

Characteristics:
Die 1A: 1st line ends with !
4th line indented.
Gap betweem D-MM and Year.
No time or pre-paid amount.

Only recorded date of this format:
15 September 1969.

Number in the Census: 1.

Redfern 2
15 September 1969.

Datestamp: Box.

Top inscription: REDFERN.

Base inscription: N.S.W. AUST./2016

Characteristics:
Die 1A: 1st line ends with !
4th line indented.
PAID printed vertically in the date stamp box. Year as 1st of the posting data lines.

Only recorded date of this format:
1 October 1969.

Number in the Census: 1.

Redfern
1 October 1969.
This is the latest date of use for this slogan at any Australian office.

Wollongong.

Two slogans were used at Wollongong:

  1. SEND A TELEGRAM - used in late 1940.
  2. HAPPY THOUGHTS: ... - used in Decemer 1941.

Send a Telegram.

Datestamp: Circle.

Top inscription: WOLLONGONG.

Base inscription: N.S.W. AUST.

Characteristics:
Die 4A: A over EG starting at the right side of E

Only recorded date of this format:
16 September 1940.

Number in the Census: 1.

Wollongong
16 September 1940.

Happy Thoughts: ...

Datestamp: Circle.

Top inscription: WOLLONGONG.

Base inscription: N.S.W. AUST.

Characteristics:
Die 1A: 4th line is indented.

Only recorded date of this format:
23 December 1941.

Number in the Census: 1.

Wollongong
23 December 1941.